In many cases, the associations consumers make with the unique appearance of a product carry as much influence as the name. Perhaps the most well-known example is the design of the contoured bottle used by Coca-Cola. People know immediately what it is without even needing to read the name.
These types of distinctive shapes and other identifying characteristics are commonly referred to as trade dress. They are extremely important intellectual property assets that need to be protected as much as the brand name itself. Failure to do so leaves the door open for others to copy your designs and encroach on the brand recognition you have worked so hard to build.
Take Action To Protect Your Intellectual Property
In order for trade dress to be protected, it must be distinctive and nonfunctional. If you have obtained trade dress protection and another company or individual is infringing on it, contact a Dallas-Fort Worth trade dress infringement lawyer immediately. At Norred Law PLLC, we provide innovative solutions in complex trade dress disputes throughout the United States and around the world.
Our substantial experience with these matters allows us to take a much more proactive and efficient approach in pursuit of a favorable outcome on your behalf. While many of these cases can be resolved with a cease and desist letter, others require a more sophisticated approach. We fully investigate the matter and devise a plan designed specifically to address the unique challenges you are facing.
Discuss Your Case With A Respected IP Litigation Attorney
Speak with an experienced Texas intellectual property lawyer about your trade dress infringement needs. Our firm can be reached via email or by calling 817-704-3984.